Keyword Intent Classifier
Tag queries as informational, navigational, transactional, commercial.
Keyword list
One keyword per line. Rule-based tags first; use semantic assist for ambiguous queries.
Distribution
10 keywords classified.
Rows
Start here · What is keyword intent?
Keyword intent is what the searcher wants to do after typing a query. Common buckets are informational, commercial, transactional, and navigational.
Intent matters because the wrong page type will struggle even if the keyword appears on the page.
For example, how to clean running shoes needs a guide, while buy trail running shoes needs a product or category experience.
When to use this tool
- Choosing page type
Classify keywords before deciding whether to write a blog post, landing page, comparison page, or product page.
- Briefing writers
Give writers the intent so they do not write a generic article for a commercial query.
- Fixing pages that do not rank
Check whether the page format matches what searchers likely want.
Examples
Walk through these with the form above — they are practice scenarios, not live data.
Mixed SaaS keywords
Try this
Paste crm pricing, what is crm, best crm for startups, and hubspot login.
What to look for
You should see different intents that point to pricing, guide, comparison, and navigational page types.
Local service queries
Try this
Paste emergency plumber near me, how to unclog sink, and best plumber dallas.
What to look for
Separate service, informational, and comparison/local reputation intent before planning pages.
Short tutorial
Follow in order the first time you use the tool; later you can skip to the step you need.
- Step 1 - Paste keywords
Use one query per line. Keep modifiers like
best,near me,price, andhow tobecause they signal intent. - Step 2 - Review labels
Treat labels as a starting point. If a keyword is high value, confirm by checking the live SERP.
- Step 3 - Map page types
Turn each intent group into the right content format before assigning writers or developers.
More detail
New here? Skim Start here first, then run one Examples scenario in the form above.
Keyword Intent Classifier does one job: tag queries as informational, navigational, transactional, commercial. It lives under Keyword Research on SEOToolkits, where the beginner idea is simple: Keyword research is how SEOs understand the words people use and the intent behind those words.
FAQ
- Can one keyword have mixed intent?
- Yes. Some SERPs mix guides, product pages, videos, and local results. Those queries need manual review.
- Is commercial intent the same as transactional intent?
- Not exactly. Commercial intent usually compares options. Transactional intent is closer to buying, booking, or signing up.
- Should I always trust the classifier?
- No. Use it for fast grouping, then confirm important keywords against the actual search results.
Related tools
Same workflow cluster on SEOToolkits — open another module without leaving context.
Keyword Clustering
Group keywords into topical clusters by SERP overlap.
Long-tail Generator
Mine long-tail variants from autocomplete and PAA.
Content Brief Generator
Turn a target keyword into a writer-ready outline and brief.