Keyword Clustering
Group keywords into topical clusters by SERP overlap.
Keyword list
One per line. Clustering uses Jaccard similarity on tokens.
4 cluster(s)
Largest first.
- best hiking boots for beginners
- hiking boots for women
- waterproof hiking boots
- hiking boots vs trail runners
- trail running shoes review
- best trail running shoes 2026
- trail runners for beginners
- running shoes vs trail runners
- sustainable trail running
- eco-friendly running shoes
- best running shoes for women
- ultralight backpacking gear
- ultralight tent recommendations
- backpacking food ideas
Start here · What is keyword clustering?
Keyword clustering means grouping similar search queries by the page they should belong to. Instead of writing one page per keyword, you build one stronger page per intent.
For example, best running shoes for flat feet and flat feet running shoes likely fit one page. how to fix flat feet is a different intent.
Clustering helps avoid cannibalization, where multiple pages on your site compete against each other for the same searcher.
When to use this tool
- Planning a content hub
Paste a keyword export and use clusters to decide which topics need pillar pages, supporting articles, or no page at all.
- Cleaning a messy keyword list
Use it before briefing writers so near-duplicate keywords do not become near-duplicate articles.
- Finding cannibalization risk
Clusters reveal when your current content plan has too many URLs targeting the same intent.
Examples
Walk through these with the form above — they are practice scenarios, not live data.
SaaS topic map
Try this
Paste keywords like crm software, best crm for startups, crm pricing, and crm vs spreadsheet.
What to look for
You should see separate clusters for software comparison, pricing intent, and alternative/comparison intent.
Local SEO list
Try this
Paste city-modified service keywords such as emergency plumber dallas and plumber near me dallas.
What to look for
Group terms that can live on one location page, then separate informational topics that need guides.
Short tutorial
Follow in order the first time you use the tool; later you can skip to the step you need.
- Step 1 - Paste one keyword per line
Use raw exports from a keyword tool or your own brainstorm. Keep modifiers, because they often signal intent.
- Step 2 - Run clustering
Review the cluster names and members. The tool gives a starting map, not a final editorial decision.
- Step 3 - Assign page types
Turn each useful cluster into a page idea: guide, comparison, landing page, category page, or FAQ support.
More detail
New here? Skim Start here first, then run one Examples scenario in the form above.
Keyword Clustering does one job: group keywords into topical clusters by SERP overlap. It lives under Keyword Research on SEOToolkits, where the beginner idea is simple: Keyword research is how SEOs understand the words people use and the intent behind those words.
FAQ
- How many keywords should be in one cluster?
- There is no fixed number. A cluster should represent one search intent that one strong page can satisfy.
- Is keyword clustering the same as topical authority?
- No. Clustering organizes queries. Topical authority comes from publishing useful pages, linking them well, and proving expertise over time.
- Should I split keywords with different SERP intent?
- Yes. If the searcher wants a different type of answer or page, split the cluster even when the words look similar.
Related tools
Same workflow cluster on SEOToolkits — open another module without leaving context.
Keyword Intent Classifier
Tag queries as informational, navigational, transactional, commercial.
Content Brief Generator
Turn a target keyword into a writer-ready outline and brief.
Keyword Cannibalization
Find pages on your site fighting each other for the same term.