Full Site Audit
Comprehensive single-page audit across 13+ categories with optional keyword/brand/NAP/competitor inputs and print/HTML export.
Full Site Audit
One URL → comprehensive multi-section report. Optional inputs unlock extra checks.
Start here · What is a full site audit?
A full site audit turns one page into a checklist moment. Instead of hopping between ten tools, you see the same categories together: can it be indexed, does the metadata match intent, is content readable, is markup sane, and where are obvious risks.
This version fetches your URL in the browser, parses the HTML response, and walks dozens of checks grouped into sections you can expand or collapse.
Optional inputs sharpen a few sections. A keyword line helps compare copy and headings. Brand text helps find logo and brand mentions. NAP fields power a small local consistency check. One competitor URL per line unlocks a lightweight comparison block.
When to use this tool
- Pre-launch sanity pass
Paste a staging or production URL before you merge. Catch noindex accidents, missing titles, or broken canonicals early.
- Client or exec summary
Run once, expand the worst sections, then print or download HTML for a simple narrative report from the same screen.
- Competitive snapshot
Add competitor URLs when you want quick title, description, and heading contrast without leaving this tab.
- Local business landing page
Fill NAP in the optional block when the page represents a brick-and-mortar location so the local section has data to compare.
Examples
Walk through these with the form above — they are practice scenarios, not live data.
Important template URL
Try this
Paste https:// for a category or product template. Add one primary keyword you expect the page to earn.
What to look for
Skim the score strip, then open Meta, Headings, and Content with errors first. Note what needs a ticket versus a content edit.
Home page with competitors
Try this
Use your home URL, add your brand string, and paste up to four competitor home URLs one per line.
What to look for
Use the competitor section to see title and description gaps. Pair with Keyword if you target a branded or category phrase.
Short tutorial
Follow in order the first time you use the tool; later you can skip to the step you need.
- Step 1 — Start with one honest URL
Use a URL the public would hit, with
https://. Avoid login-only pages unless you expect the same HTML as crawlers. - Step 2 — Add optional context fields
Keyword and brand are optional but improve section relevance. Competitors and NAP are optional and should stay minimal on the first run.
- Step 3 — Run the audit and read severity
Errors demand attention soon. Warnings deserve a ticket. OK rows are still worth sampling so you learn your template’s baseline.
- Step 4 — Expand sections with failures
Each section lists checks with short rationale. Fix the underlying HTML or policy, then rerun from the top.
- Step 5 — Export when stakeholders need a file
Use print or download HTML when you need a snapshot to email. The live tool always reflects one fetch moment, not ongoing monitoring.
More detail
New here? Skim Start here first, then run one Examples scenario in the form above.
Full Site Audit does one job: comprehensive single-page audit across 13+ categories with optional keyword/brand/NAP/competitor inputs and print/HTML export. It lives under Technical SEO on SEOToolkits, where the beginner idea is simple: Technical SEO keeps pages crawlable, indexable, fast enough, and understandable to search engines.
FAQ
- Does this crawl my entire site?
- No. It audits the single URL you enter and any competitor URLs you list. Use your crawl tool for sitewide coverage.
- Why did my score differ from Lighthouse?
- This audit uses server-fetched HTML and heuristics in your browser. Lighthouse runs a different runtime and network profile. Treat both as signals, not a single truth.
- What should I paste for competitors?
- Use one full URL per line, up to four. Pick rivals you actually lose to in search for the same intent.
- Can I audit JavaScript-only content?
- Only what arrives in the HTML fetch is visible. For heavy client-rendered apps, compare against a rendered crawl when something looks empty.
Related tools
Same workflow cluster on SEOToolkits — open another module without leaving context.
Indexability Checker
Determine why specific URLs aren't getting indexed.
Meta Tag Analyzer
Audit titles, descriptions, robots, OG, Twitter, and canonical.
Page Speed Analyzer
Lighthouse-style report with prioritized fix recommendations.
Structured Data Validator
Validate JSON-LD against schema.org and Google rich-result rules.