Mountain Peak Outfitters
Headline metrics
| Metric | Current | Previous | Δ |
|---|---|---|---|
| Organic sessions | 48,210 | 39,840 | +21.0% |
| Organic conversions | 612 | 488 | +25.4% |
| Avg position | 12.4 | 14.2 | -12.7% |
| Indexed pages | 1,284 | 1,201 | +6.9% |
| Core Web Vitals (good URLs %) | 88 | 82 | +7.3% |
Top keywords
- • hiking boots beginners | 4 → 2 | +112%
- • best waterproof hiking boots | 8 → 5 | +47%
- • trail running shoes review | 11 → 7 | +33%
Top pages
- • /blog/best-hiking-boots-for-beginners | 8,420
- • /blog/sustainable-trail-running | 5,103
- • /products/moab-3-mid | 3,887
Wins
- • Refreshed pillar guide for hiking boots
- • Fixed CWV regression on category templates
- • Launched 12 new product schema blocks
Issues
- • 16 orphan pages still missing internal links
- • GSC reporting 8 'soft 404s' on filter pages
- • Sitemap not yet submitted for /es/ subfolder
Next month
- • Build internal links for orphan content
- • Resolve soft 404s by canonicalizing or noindex
- • Audit and submit /es/ sitemap