NAP means name, address, and phone number. Consistency helps users and local platforms trust the business details.

Is Google Business Profile enough for local SEO?

No. GBP is critical, but local pages, reviews, citations, links, and website quality also matter.

Should every location have its own page?

Usually yes for real public-facing locations. Each page should have unique local value, not only a swapped city name.

Local SEO

Live

Local SEO Auditor

End-to-end audit of GBP, citations, reviews, and on-page LocalBusiness.

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Business info

Your NAP details + the page HTML to audit.

Fetch your location page to audit

Business name

Street

City

Region

Postal

Phone

Page HTML (or fetch above)

Score

Penalties for warnings (-6) and errors (-12).

out of 100

Checks

LocalBusiness schema

No LocalBusiness/Organization JSON-LD found

Business name on page

Not found in page text

Address on page

One or more parts missing

Phone on page

Number not found (may be in image or JS-rendered)

Click-to-call (tel: link)

Add a tel: link for mobile users

Map embed

Add a Google Map embed for your location

Opening hours

No opening hours pattern found

City in <title>

Title missing city — local CTR booster

Aggregate rating schema

Add AggregateRating schema if you have reviews

Start here · What is local SEO?

Local SEO helps a business appear when people search for nearby services, stores, or professionals.

The basics include Google Business Profile, name-address-phone consistency, reviews, local landing pages, categories, services, and local schema.

A local audit turns those moving pieces into a checklist so beginners can see what is missing or inconsistent.

When to use this tool

New location launch
Check whether a new branch has the right GBP, citations, local page, and tracking setup.
Ranking drop investigation
Review local signals when map pack visibility or calls decline.
Agency onboarding
Create a first-pass audit for a client before deeper citation cleanup or review strategy work.

Examples

Walk through these with the form above — they are practice scenarios, not live data.

Single-location business

Try this

Enter business name, address, phone, website, main category, and city.

What to look for

Look for mismatched NAP, weak GBP signals, missing local content, and review gaps.

Multi-location brand

Try this

Audit one location page and its matching GBP profile.

What to look for

Check whether the location has unique content, correct schema, local reviews, and consistent citations.

Short tutorial

Follow in order the first time you use the tool; later you can skip to the step you need.

Step 1 - Gather business basics
Use the exact name, address, phone, website URL, category, and service area customers see.
Step 2 - Run the audit
Review GBP, citations, reviews, local page content, schema, and competitor context.
Step 3 - Fix trust signals first
Prioritize NAP consistency, correct categories, reviews, and a useful local landing page.

More detail

New here? Skim Start here first, then run one Examples scenario in the form above.

Local SEO Auditor does one job: end-to-end audit of GBP, citations, reviews, and on-page LocalBusiness. It lives under Local SEO on SEOToolkits, where the beginner idea is simple: Local SEO helps nearby customers and search engines connect a business with its locations, services, and reviews.

FAQ

What does NAP mean?: NAP means name, address, and phone number. Consistency helps users and local platforms trust the business details.
Is Google Business Profile enough for local SEO?: No. GBP is critical, but local pages, reviews, citations, links, and website quality also matter.
Should every location have its own page?: Usually yes for real public-facing locations. Each page should have unique local value, not only a swapped city name.