Content Pruning Analyzer
Identify low-value pages for removal, redirect, or rewrite.
Page metrics CSV
Header: url,clicks,impressions,position,age,words (age in years)
Per-page recommendations
Start here · What is content pruning?
Pruning decides which URLs earn ongoing investment and which should merge, redirect, or retire so crawl equity focuses on winners.
Paste a CSV with page-level metrics: URL path, clicks, impressions, average position, age in years, and word count.
Rules emit recommendation badges such as delete for zero-traffic aged posts or improve for high impressions with weak positions. Treat them as triage—not legal approval to remove content.
When to use this tool
- Quarterly inventory sweeps
Blend GSC URL exports with content scores to color-code what writers should touch next.
- Legacy blog cleanups
Highlight thin, low-click articles that dilute topical focus.
- Stakeholder dashboards
Six bucket counts show distribution before detailed manual reviews.
- Training junior strategists
Walk through the sample file to show how clicks, impressions, and age interplay.
Examples
Walk through these with the form above — they are practice scenarios, not live data.
High performer
Try this
Row with more than a thousand clicks should land in keep with solid traffic reasoning.
What to look for
Badge stays green; deprioritize pruning tickets for that URL.
Thin aged post
Try this
Fewer than fifty clicks, sub-three-hundred words, older than a year.
What to look for
Expect delete or merge style guidance—confirm legally and internally before removal.
Short tutorial
Follow in order the first time you use the tool; later you can skip to the step you need.
- Step 1 — Export merged metrics
Combine Search Console URL data with CMS word counts and publish age.
- Step 2 — Match header names
Use lowercase
url,clicks,impressions,position,age,wordsexactly as the UI describes. - Step 3 — Paste and scan buckets
Totals per badge summarize portfolio health at a glance.
- Step 4 — Manual review each delete candidate
Check backlinks, brand value, and legal retention before taking action.
- Step 5 — Execute merges in other tools
Pair Content consolidator planning with redirect work when you merge URLs.
More detail
New here? Skim Start here first, then run one Examples scenario in the form above.
Content Pruning Analyzer does one job: identify low-value pages for removal, redirect, or rewrite. It lives under Content & Writing on SEOToolkits, where the beginner idea is simple: Content SEO is the practice of making a page useful, clear, and complete enough to satisfy a searcher.
FAQ
- Why is noindex never shown?
- The current rule set never assigns noindex even though the legend reserves the badge for future rules.
- Can I customize thresholds?
- Not inside this UI. Export to Sheets and apply your own formulas if you need bespoke cutoffs.
- Does it fetch live pages?
- No. You supply metrics CSV-style. Crawler word counts should match your CMS exports.
- Will delete recommendations auto-run?
- Never. Human editors must confirm removals, redirects, and messaging impacts.
Related tools
Same workflow cluster on SEOToolkits — open another module without leaving context.
Content Consolidator
Find merge candidates among overlapping URLs and recommend a canonical.
Thin Content Detector
Find pages too short or shallow to compete on their target query.
Content Decay Detector
Spot pages losing traffic before they drop off the SERP.
Content Freshness Scorer
Score how up-to-date your articles are against query intent.