Anchor Text Analyzer
Classify anchors by type: branded, exact, partial, naked, generic.
Anchors
One per line as anchor text | url — or fetch a page.
Distribution
7 anchors classified.
Rows
Start here · What is anchor text?
Anchor text is the clickable text of a link. It helps users and search engines understand what the destination page is about.
This analyzer imports anchors from a fetched page or accepts rows as anchor text | url, then classifies each link as branded, exact-match, partial-match, naked URL, generic, or image/empty.
Use the distribution to make anchors clearer and less spammy. Good anchor text is descriptive, varied, and natural in context.
When to use this tool
- Internal link QA
Check whether a page uses too many
click hereanchors or unclear image links. - Backlink sample review
Paste exported anchors to see whether exact-match keyword anchors look overused.
- Content refresh
Improve old posts by replacing generic anchors with descriptive text.
- Brand monitoring
Separate branded anchors from keyword-heavy anchors in a link sample.
Examples
Walk through these with the form above — they are practice scenarios, not live data.
Article link audit
Try this
Fetch a blog post and set brand to your company name and target keyword to the page's main term.
What to look for
Look for generic anchors like read more and exact-match anchors that repeat unnaturally.
Backlink export sample
Try this
Paste rows such as best hiking boots | https://example.com/best-hiking-boots.
What to look for
High exact-match share may deserve review, especially for inbound links you control.
Short tutorial
Follow in order the first time you use the tool; later you can skip to the step you need.
- Step 1 - Fetch or paste anchors
Use the page fetcher or paste one row per link as
anchor text | url. - Step 2 - Set brand and target keyword
These fields help the classifier separate branded, exact-match, and partial-match anchors.
- Step 3 - Review distribution
Scan counts and percentages across anchor types. Generic and empty anchors often need cleanup.
- Step 4 - Inspect rows
Open individual examples before changing anything. Context matters.
- Step 5 - Rewrite anchors naturally
Use descriptive language that tells readers what they will get after clicking.
More detail
New here? Skim Start here first, then run one Examples scenario in the form above.
Anchor Text Analyzer does one job: classify anchors by type: branded, exact, partial, naked, generic. It lives under Backlinks & Anchors on SEOToolkits, where the beginner idea is simple: Backlink SEO studies links from other sites because those links can pass trust, context, and referral traffic.
FAQ
- Are exact-match anchors bad?
- Not automatically. A few natural exact-match anchors are fine. Repeated manipulative exact-match anchors can look risky.
- What is a naked URL anchor?
- It is a link where the clickable text is the URL itself, such as
example.comorhttps://example.com/page. - Why are image links marked separately?
- Image links often have no visible anchor text. Their context may depend on alt text and surrounding copy.
- Should all anchors include keywords?
- No. Anchors should be useful and varied. Branded, descriptive, and natural phrases are often better than forced keywords.
Related tools
Same workflow cluster on SEOToolkits — open another module without leaving context.